June 13, 2023 - Sony Electronics' new live production system camera, the HXC-FZ90, provides an affordable solution for media and event production companies looking for a quality solution for 4K ready production.
"As production formats continue to diversify, we are seeing more companies looking for a flexible way to switch at will between 4K, HD and HDR. They might still be producing most of their projects in HD but want to be able to respond now to opportunities with a 4K or HDR component," said Kento Sayama, Deputy Vice President, Imaging Solutions, Sony Electronics.
While most event production companies, e-sports organizations, churches and educational institutions produce a majority of their content in HD, they are aware of the increasing requirement of 4K production and are seeking versatile, economic equipment to fill that need. The HXC-FZ90 follows Sony's HDC line up that enables 4K / HDR production through permanent or temporary software, allowing a seamless switchover based on production requirements. The HXC-FZ90 also supports HLG (Hybrid Log Gamma) and S-Log3 for Sony's SR Live workflow enabling HD HDR or 4K HDR if needed.
Key features focused on image quality and easy operation include:
The versatility of design, functionality and lenses, combined with lightness and robustness mean the camera can be used in many different production scenarios including studio, event, faith and sports environments.
The HXC-FZ90 is planned to ship during winter 2023. Further details are available here.