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Sony Professional Solutions of America

Sony Professional Solutions of America develops and manufactures audio/video and information technology solutions for an array of applications including event videography, electronic cinematography, digital cinema, videoconferencing, non-linear editing, IP surveillance, digital signage, and remote system diagnostics and monitoring.
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Sony Electronics Returns to NAB Show In-Person and Virtually with Updates Focused on Imaging, IP, Cloud and Visualization Workflows
Posted on Sunday, April 24, 2022
Sony Electronics Returns to NAB Show In-Person and Virtually with Updates Focused on Imaging, IP, Cloud and Visualization Workflows

Highlights of the Show Include Flexible New Products, Solutions and Enhancements Spanning the Company's Portfolio to Support Professionals' Creativity and Workflow

April 24, 2022 - At NAB Show 2022, April 24-27 at the Las Vegas Convention Center, Sony Electronics is proudly unveiling and showcasing a broad range of products and services, to empower broadcast, to cinematic and live event content creation.  These innovations align with leading industry trends in the Imaging, Internet Protocol (IP), Cloud and Visualization realm. Sony will be exhibiting in booth #C10901 and virtually at

"The last few years have redefined the world as well as our industry," said Theresa Alesso, President, Imaging Products & Solutions Americas, Sony Electronics. "Our customers have relied even more heavily on technology to help connect and collaborate remotely and in real-time, with the greatest degree of reality.  At NAB Show, we're looking forward to reconnecting with the industry, shining a spotlight on Sony's transformation, sharing our latest technologies and highlighting trends including the cinematic look and virtual production, as we create the future together."

Building an Extensive Lineup of Imaging Options

Sony's expertise in imaging is established, as a leader in camera technology.  At the site of breaking news, on the set of the most popular programs and films and used at the world's most influential live events, Sony's cameras bring the powerful stories to life with heightened engagement and emotion.  As the industry standard, users continue to seek exceptional camera choices from Sony, at every level, capability and price.

With the introduction of the new HDC-3200, Sony is building out its portfolio and filling in the gaps with a more affordable 4K system, ensuring users have an option that provides everything they need, without paying for capabilities that aren't required. The HDC-3200 is a fiber based, cost-effective system camera that shares many of the features common to Sony's HDC-series including a 2/3" type 3CMOS image sensor with global shutter, 4K and HDR and support for numerous signal formats.  The HDC-3200 is compatible with the existing lineup of Sony viewfinders, large lens adapters and IP transmission systems.  It is planned to be available in May 2022.

Sony is also introducing two new large lens adaptors, the HDLA-3505 and HDLA-3501.  The robust HDLA-3505 can be used with the HDVF-EL70.  It has an LCD panel that allows for assignable settings at the press of a button and simple monitoring via SDI Input.  The HDLA-3501 complements the new HDC-3200, providing a cost-effective 4K system.  It is designed to operate with the HDVF-L750 viewfinder and enables easy access to the camera head while supporting rear panel operation.  Both options offer Sony systems cableless interface and instant attachment to and detachment from the camera.  They are planned to be available in June 2022.

In addition, Sony's PVM-X series 4K, HDR monitors available in 18-, 24- and 32-inch sizes, will see new enhancements with the Version 4.0 firmware release scheduled for August 2022. New features include two new optional licenses to support signal conversion and 3D LUT Output. Timecode and audio output capabilities will also be added to the enhanced monitor output. The firmware will also feature in monitor display, parallel remote and chroma up as well as support for closed captioning.

With cinematic storytelling on the rise, the VENICE CineAlta camera is continuing to see action in feature films, sports, and live multi-cam productions. Thanks to the success of the Original VENICE, Sony has expanded its Cinema Line with the introduction of the flagship VENICE 2 camera. The VENICE 2 features a new 8.6K full-frame CMOS image sensor, internal X-OCN and 4K Apple ProRes 4444 and 422 HQ recording with a smaller body. It has an impressive 16 stops of dynamic range, extreme low light capability, highlights that roll-off, and natural skin tones. In addition, the VENICE 2 has a Dual Base ISO, 8 stops of built-in ND filters, and is now shipping.

The HDC-F5500 system camera with Super 35mm 4K CMOS global shutter image sensor also enables creative expression with a cinematic look. Featuring shallow depth of field, high frame rate capability, and easy systemization with other Sony system cameras, it has been used on marquee sporting events and the most influential motion picture and music awards events, among others.

To complement our imaging solutions, Sony is updating its UWP-D 4th generation wireless microphone series: the URX-P41D dual channel receiver and convenient UWP-D27 package. The new portable receiver offers simplified functionality, user-friendly features, and digital audio interface via the SMAD-P5 MI (Multi Interface) shoe adapter, compatible with many of Sony's camcorders.

In addition, Sony's flagship PXW-Z750 4K HDR shoulder-mount camcorder, which will be on display at NAB, has been embraced by the reality community.  It was recently selected by CBS's Emmy Award-winning Survivor, one of reality television's longest running and most celebrated programs, alongside additional models including the FX6, for a total of nearly 50 of Sony's cameras.  Sony's technologies have been an intrinsic part of Survivor's production from the start, as they've adopted new formats and resolutions.  Now, the PXW-Z750 will play a pivotal role in their HDR-ready production of Season 43, which is planned to debut in the fall.

Connecting and Managing Networks Through the Power of IP

Sony is building out its portfolio of solutions that allow professionals to design, deploy and manage environments that are on-premises, across a geographical region or in the cloud.  Nevion, a Sony Group Company's VideoIPath media orchestration platform recently announced it is adding broadcast control. This enables simple, cost-effective support for the complete production lifecycle, ideal for managing IP-based broadcast facilities, virtual routing, production trucks and mobile units.  Additionally, the update adds support for Sony's NS-BUS IP-based management protocol to the extensive list of equipment interfaces already compatible with VideoIPath, including Sony hardware panels and connection management to Sony's SDI-IP converters and XVS series switchers. Sony also offers a powerful solution for production orchestration and facilities management: Live Element Orchestrator.

Enhancing Capabilities, Flexibility and Workflows in the Cloud

Cloud is increasingly important in providing secure accessibility, streamlining media workflows and facilitating enhanced collaboration.  Sony's Ci Media Cloud Services, an ecosystem of cloud-based applications built for organizations to collect, organize, collaborate, deliver, and archive media assets, has continued enhancing its offerings to create a more valuable solution for several applications.

For post-production, Ci's Workflow app provides functionality for a secure, automated VFX pull workflow by simply submitting an edit decision list (EDL) to Ci. Benefits of the app include increased speed and lower operational costs, and it helps solve common ownership and accessibility challenges.



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