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Sony Professional Solutions of America

Sony Professional Solutions of America develops and manufactures audio/video and information technology solutions for an array of applications including event videography, electronic cinematography, digital cinema, videoconferencing, non-linear editing, IP surveillance, digital signage, and remote system diagnostics and monitoring.
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Kramer Delivers State-of-the-art Education Technology Solution, AR Teaching Studio, Utilizing Sony Electronics’ AI technology
Posted on Monday, October 25, 2021
Kramer Delivers State-of-the-art Education Technology Solution, AR Teaching Studio, Utilizing Sony Electronics’ AI technology

Oct. 25, 2021 - Kramer Electronics Ltd. has collaborated with Sony Electronics to integrate an Augmented Reality (AR) Teaching Studio Solution designed for virtual or hybrid learning experiences that incorporates AR software with Artificial Intelligence (AI) technologies.

The solution, intended for any education or corporate institutions, combines Kramer’s award-winning control solutions and other various audio, video, and management products with Sony’s Edge presentation, visualization and analytics suite (REA-C1000). The Sony device, combined with the Kramer Control Solutions, improve the quality of all presentations and communication. Edge seamlessly blends AR software with AI technology to intuitively enhance the presentation experience and improve the visual and audio quality for in-room and remote participants.

The Kramer Control platform is embedded on a specially designed tablet that allows the presenters to move around the space freely and easily operate all the equipment in the room via a single user interface.

Providing the education sector with a cost-effective and professional quality presentation suite, lecturers, teachers and presenters can choose to add optional licenses to incorporate features including handwriting extraction across multiple displays, PTZ auto-tracking, close-up by gesture features, Chromakey-less CG Overlay and real-time cropping, all through a single device.

Using AR technology, the handwriting extraction feature ensures that any words and diagrams written on a whiteboard or a blackboard remain in full view to the audience, no matter where the speaker is standing. Chromakey-less CG Overlay technology extracts the presenter’s image and overlays it onto any background image, animation, or video in real-time without the need for dedicated studio equipment or a specialist graphics operator. Focus Area Cropping allows one camera to simultaneously show two different output images and can be set to be shown as either a static or dynamic picture.

For perfect image reproduction for virtual participants, the PTZ auto-tracking cameras accurately and smoothly follow the speaker’s movement throughout the presentation to ensure they stay in focus and within frame throughout their presentation. For those in-room, the close-up by gesture technology can also detect and react to the gestures of audience members.

Aviv Ron, Vice President, Corporate Development and Strategy at Kramer, explains;

"Our continued partnership with Sony has enabled us to strengthen the education vertical offering with a single solution which will enhance presentation technology systems and increase learning effectiveness and experience in classrooms and lecture halls. The Sony-Kramer Solution is a progressive education-based offering that empowers faculty and professional staff to deliver impactful, cinematic presentations and lesson content in real-time.

"Not only that, but it will also enhance the experience for students and improve engagement, without the need for installing a dedicated studio. By digitizing the classroom experience, a new learning style is created that gives those in the room and those at home the same great experience."

An agnostic platform, the Sony-Kramer Auditorium Solution enables complete integration with existing devices or as a new installation and can be configured with audio devices, cameras, video bars, webcams and recording devices.

Rich Ventura, Vice President, B2B, Imaging Products & Solutions – Americas at Sony, comments;

"Sony is recognized worldwide for offering great technology, innovation and support to our customers. By working with our collaborative partner, Kramer, we’re combining our collective strengths, while expanding our power and reach to deliver comprehensive and integrated solutions designed to add value and meet the specific needs of our users."

The Sony-Kramer Solution is available now worldwide to authorized resellers.

More details can be found at and

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