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Harris Corporation Expands Broadcast Master Sales and Scheduling Installation in the Middle East at Orbit Showtime Network
Posted on Tuesday, February 8, 2011


  • Broadcast Master™ suite expansion to support traffic of dozens of new channels
  • Delivers flexibility for launching HD and expanding services, and increased scheduling efficiency
  • Original deployment marked the largest deployment of Broadcast Master Software in the Middle East


DUBAI, United Arab Emirates, February 8, 2011 (CABSAT MENA 2011 Exhibition, Stand S3-A21, Sheikh Saeed Hall) — Harris Corporation (NYSE:HRS), an international communications and information technology company, is expanding an existing large-scale installation of its Harris® Broadcast Master™ scheduling and media management suite at Orbit Showtime Network (OSN), the largest pay TV DTH platform in the Middle East.

The Broadcast Master suite expansion will allow OSN to accommodate an increase in traffic with the addition of six new Dubai-based channels (Show Shasha, Show Series, America Plus, Series HD, OSN Comedy, Orbit News), as well as the acquisition of up to 40 new channels from Bahrain, following the merger of Orbit and Showtime in 2009.

"Continued expansion has been key to our growth strategy, which is why we selected the Harris Broadcast Master sales and scheduling system to support our business transformation in the Dubai broadcast center," said Xavier Willame, vice president of broadcast operations and technology at OSN. "Broadcast Master has given us the flexibility to launch our HD channels, expand our VOD service and, now, manage additional channels centrally from Dubai. With this expansion, we have the ability to be even more efficient in how we plan and schedule our investments and rights."

Broadcast Master is a single, integrated system that enables Orbit Showtime to centrally manage program rights and scheduling, airtime sales and final playlist generation for its SD and HD channels. The Broadcast Master system is connected to all of Orbit Showtime's core processes — including existing automation, digital asset management and finance applications — permitting seamless management and data exchange of contract rights, schedules, media information and airtime sales billing between systems. In addition, it provides a framework that allows users to ingest and process material as it arrives and to easily create promotional material, product placements and secondary event messaging.

"The original Broadcast Master installation marked the largest deployment of our Broadcast Master software in the region when it was deployed in 2009, and the expansion of this system proves once again the incredible scalability and flexibility of the Harris sales and scheduling solution," said Said Bacho, vice president of sales and services for Harris Broadcast Communications in the Middle East and South Asia region.

In broadcast communications, Harris offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.

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