Analog Way

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Buford, GA 30518
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Ermenegildo Zegna outstanding fashion show with Analog Way Ascender 32

Posted on Wednesday, August 27, 2014

The renowned Ermenegildo Zegna Italian luxury fashion house offered a distinctive show to present its Fall / Winter 2014 men’s wear collection. The show was held in the historic Palazzo dello Sport, part of the Milan CityLife district, under its huge metal and glass dome. It offered the latest in live audio-visual technology, aiming to immerse guests in a stunning visual environment. Directed by the Swedish film director and editor Johan Söderberg, the show film, displayed on a huge LED wall, mixed images of the universe with those of cities’ lifestyles. It was filmed with resolution exceeding 4K, and offered a final close up incorporating 4K live footage of the audience and of the show.

Giochi di luce, an Italian rental and staging company specialized in corporate events and fashion shows, was in charge of the audio-visual setup and provided an immersive motion background and artistic experience.
The video quality was crucial for this event and the client required the best picture quality and resolution available on the market to feed the 22x6m LED back wall. With the attendees sitting close to the LED wall, all the content and camera feeds had to be displayed in 4784x1248px resolution with no pixel loss. To ensure that no one would perceive the LED’s pixels, Giochi di luce installed a new generation LED wall with 4mm pixel pitch.

To handle such resolution and the huge need of input/output capabilities, Giochi di luce chose to link 2 x Ascender 32 (Ref. ASC3204), Analog Way’s powerful 12x4+1 multi-screen seamless switcher.
For this demanding event the company needed 22 inputs especially DVI and SDI, and 6 outputs to feed the LED wall.
Giochi di luce had to follow a story board provided by Johan Söderberg for the displayed content. Sources to the Ascender 32 system included a Sony 4K camera, 6x DVI Full HD signals of graphic content from the main Watchout system, and a backup Watchout system running in parallel.
In order to reach the 4784x1248px resolution and reproduce a full image, the LED wall was split into six tiles, wired to six Ascender 32’s hard-edge outputs used as a single huge widescreen. 4 PIPs of the Ascender 32 in Mixer Mode were used to compose the 4 HD-SDI streams coming from the Sony 4K camera. To control the whole system, the company used the Web RCS, Analog Way’s intuitive remote control software.