Christie

CEBU, The Philippines – (December 18, 2015) – Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced that SM Cinema, a subsidiary of SM Lifestyle Entertainment Incorporated and the largest shopping mall and retail operator in the Philippines, the SM Group, has installed its revolutionary 6-Primary (6P) laser projection system and cinema sound system in the latest state-of-the-art movie theater in the popular resort island of Cebu.

Located within the new SM Seaside City Cebu mall, the cinema features eight halls, including the "Large Screen Format" auditorium that is equipped with a screen 30 percent bigger than standard cinemas, and over 350 plush seats. This contemporary theater hall is powered by the Christie CP42LH 3DLP® 4K RGB laser projector, designed to achieve over 14-foot lamberts onscreen in 3D, and Christie Vive Audio™, the cinema industry’s only purpose built line array speaker solution. This makes SM Cinema the first cinema chain in Southeast Asia to deploy Christie’s pinnacle projection and audio technologies. The auditorium has been officially opened for regular movie screenings. (Christie Vive Audio is installed in 10 other Asian countries as well).

“The SM Seaside City Cebu is one of our most exciting theatres to date and the selection of Christie 6P laser projection and audio technology ensures that our guests enjoy the finest movie-viewing experience that is unlike any they’ve ever known before,” said Edgar C. Tejerero, president, SM Lifestyle Entertainment Incorporated. “We had attended demonstrations of the CP42LH and Vive Audio at various trade shows and events, and are very impressed by the stunning 3D visuals and exceptional audio quality. We believe that this is the future of digital cinema and are fully committed to deliver the best cinematic experience to our guests. At the same time, we are proud to be the first cinema chain in the Philippines to be fitted with Christie’s cutting-edge technologies.”

The installation at the "Large Screen Format" auditorium was undertaken by Christie’s valued partner,Arraystech Digital Systems, Inc. The 6P laser projection system fitted comprises a pair of Christie 4K laser projection heads, a 6P modular laser light farm with fiber-optic delivery, Christie 4K 3D high-bitrate server, and a new premium white screen.

The Christie Vive Audio components installed includes LA4 and S215 screen channel speakers,LA3S and LA4S speakers for wall surrounds, LA3C and LA4S speakers for ceiling surrounds, as well as S218 subwoofers for Low Frequency Effects channels. The system is configured to meet Dolby®Atmos™ requirements resulting in a highly immersive cinema experience that delivers exceptional power and performance.